One thing I won't be doing
Dear dreamer,
As you may have noticed, I’m having a lot of fun over here with this experiment of creating a business out of my creative/spiritual/dream guidance.
You may or may not also know that I am a bit of a rebel who is always looking to do things differently than the rest, including my approach to business.
And lately I’ve been really noticing how much I DON’T want to do the classic marketing thing of speaking to my ideal client avatar, their pain points and frustrations.
I bought a PDF on how to write a sales page, from a semi-famous person known for taking a unique approach to business, and I was STILL turned off by the way she was writing and teaching others to write sales pages. *Note that I hated the sales page for her PDF, but what sold me was my interest in HER as a person. And that low-ticket PDF purchase did not succeed in “funneling” me into her higher-ticket programs.
I don’t know about you, but I personally find that sales pages always contain too many words that I don’t read, and my least favorite parts of them are the specific descriptions of how much suffering they think I’m currently experiencing.
I’m telling you about this frustration of mine because it hits on something that is essential to how I show up as a person and a guide: I never assume to know what’s best for you, I always assume YOU know what’s best for you.
This means I can’t be my authentic self in business if I’m trying to tell you what I think you need.
And another truth is that I have no idea how dream work is going to help you. At least not specifically. I know that our dreams are always calling us into transformation, always offering us support in finding different ways of being, and the changes our dreams are asking of us have to do with our soul’s unique becoming in this lifetime.
I try to share about how dreams called me to bring my creativity forward and into the world more fully—but you may already have a vibrant creative practice, YOUR dreams might ask you to do some healing with your ancestors. Or healing your relationship with your body. Or your grief. Or something else that YOU might not even be aware of yet.
So depending on when you last skimmed my website, you might notice I made edits to the sales page for my new classes, The Dreaming Canvas and The Dreaming Body. As you follow along this journey with me, you’ll get to watch my work and the way I’m presenting it evolve over time. I might have new thoughts about this whole rant on sales pages, and my website will probably always look a little different depending on where the tide takes me.
And just know that I’m always operating from the assumption that you are the best navigator of what you need/want, from the way I interact with you in a 1:1 session to the way I present my offerings to you on a sales page.
I start from the assumption that you know how to follow your curiosity, not the assumption that you are in pain/frustration/have a problem that I can fix.
I’ll leave you with this note I wrote when this whole sales page frustration was just beginning to unfold itself to me:
“I’m thinking about: Can I market myself without needing to get into other people’s heads so much (speak to your ideal client from their perspective)? Is there another way? Can I get into people’s hearts? Or can getting into my own heart be the pathway for reaching other hearts? Like the energy of improvising on a stage…I’m not trying to guess what the audience wants next, though I am sensing my own body and the whole room at once.”
Love,
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